A new television advert has been unveiled by VisitScotland to kick-off the start of a celebration of Scotland’s creativity and culture, which will last for the rest of the year. A £4 million campaign, called the Year of Creative Scotland 2012, has been launched with the intention of attracting visitors from around the globe.
The commercial features the voice of Neill Oliver, the television historian, and images including the Northern Lights, a performance of Macbeth, Robbie Burns story telling and fireworks over Edinburgh.
According to VsitScotland, the tourist industry last year brought in around £90 million to the country’s economy. Mike Cantlay, chairman of the tourism body, said the coming year was going to be very exciting for tourism in Scotland. He added that the new television advert was stunning, and that it would serve to show millions of viewers what the country has to offer.
The spot has been directed by David Eustace, a Scottish born photographer. It is due to go on air on televisions and in cinemas from 13 January. It has already been shown to invited guests at Edinburgh Castle. Among those who saw it was MSP Fiona Hyslop, the Culture Secretary, who said on of the greatest strengths Scotland has is its culture.
She added that 2012 was going to be a year in which Scotland would highlight to visitors new ways in which they can visit every corner of the country. The commercial is due to run on screens across the UK until March.

