A recent survey examining how happy car rental customers are with the service they are given by particular hire firms suggests that things are improving after the recent global economic troubles. All of the major names scored better in this year’s poll than they did last year. Enterprise, for the seventh year in a row, scored the highest points with 786 out of a possible 1,000.
The survey is conducted each year by JD Power and Associates and looks at six key factors which are important to the overall satisfaction of the consumer. These are: quality of the rental car, the cost and fees, the process of picking up the car, the process of returning the vehicle, the process of reserving that vehicle and the quality of the company’s shuttle or bus service.
The survey was conducted in the US and polled customers using rental facilities at airports. The survey was conducted over the year ending in September.
In second place came another firm under the umbrella of Enterprise Holdings, National Car Rental. National scored 10 points higher than a year ago with 767 points. In third place came Hertz, up 15 points on last year with 762.
Andrew Taylor, chief executive of Enterprise Holdings, said he was pleased with the results, but added that car hire firms were still operating under some extremely challenging conditions. He went on to say that Enterprise took a great deal of pride from the fact that its customers rate its customer service as highly as they do.

