Online travel giant Expedia has recorded a significant growth in demand for holidays in Mexico over the last 12 months. The jump in demand has been recorded across Expedia travel sites and the Hotels.com brand around the world. However, much of the 25 per cent hike in demand for Mexico has come from the UK, the US and Canada.

Expedia’s Latin America VP of market management, Marco Taliatti, confirmed that Mexico was an extremely popular choice of destination with Expedia travellers. He added that the country was often in the top three in terms of positive feedback.

Over the past year, Expedia has grown its hotel partnerships in Mexico by 30 per cent. More than 120 of those properties made it on to the travel firm’s exclusive Insiders’ Select list. For hotels joining the Expedia online marketplace there is access to an audience of around 50 million travellers who access Expedia and Hotels.com every month. This number is expected to increase as more travellers become familiar with the advantages of booking their holidays over the net.

Expedia’s Mexico and Central America director of market management, Pablo Castro, said that by partnering with Expedia, hotels had access to a completely new audience of customers. He added that by sharing its wealth of information on booking behaviour and trends gathered from across the globe, Expedia could help its partner hotels to better develop their marketing strategies and boost occupancy rates.

Expedia aims to grow its team of 40 revenue managers in Mexico this year.