Travelodge has announced plans to tap into an increase in demand for hotels in the vicinity of Britain’s national parks with an investment of around £135 million. The hotel chain claims that it has seen a marked increase in the number of people wanting to stay in budget accommodation near the parks over the last year.
The property team at Travelodge are now looking for a total of 37 sites around Britain’s 15 national parks. Depending on the building requirements and the location of the hotels they will range from the Metrostyle brand, which provides around 30 rooms, to larger premises providing more than 100 rooms.
It is unlikely that Travelodge will be able to operate within the parks because of strict laws governing construction. Targeted locations are likely to include Minehead on Exmoor, Grasmere which is located in the Lake District, Snowdonia’s Betws-y-Coed and Aviemore in Scotland’s Cairngorms.
Travelodge’s chief executive, Guy Parsons, said there was a move away from holidaymakers in Britain opting for a traditional city break or for a location on the country’s coastline and towards looking into the possibility of exploring the countryside.
Spokeswoman for the Association of National Park Authorities, Clare O’Connor, said people were realising that moorlands, meadows and mountains were offering a great way to escape the stresses of everyday life. Travelodge recently acquired a former mill in Glossop, which is close to the Peak District, and has said it intends to create a hotel with 62 rooms which will also feature a pub.