The Advertising Standards Authority has decided that certain adverts placed last year by Future Heathrow, a group in favor of the third runway at Heathrow, were misleading to the public. Consequently, the advertisement is prohibited from running again in the future.
The adverts ran during the time period preceding the governments vote to approve the airport expansion at the beginning of 2009. Specifically, the ASA ruled on two specific parts of the advert which it believed were misleading.
The first was the claim that a runway expansion would not increase noise, dirt, or pollution at the airport. The other disputed claim involved representations about the level of nitrogen dioxide that would result after the expansion.
BAA, who operates Heathrow, defended the group and the advert on both counts, but the ASA would have none of it. BAA pointed out that the misstatements were made in good faith and that the public was capable of sorting out any misunderstanding or misinterpretation of facts.
“The evidence we had seen was not sufficient to justify an absolute claim that noise and pollution would not increase following the construction of a third runway. We concluded that the claim ‘a third runway won’t make Heathrow any noisier or dirtier’ was likely to mislead,” concluded the ASA.
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