Internet car hire search expert, Carrentals.co.uk, is celebrating being ranked number one when it comes to natural searches for comparative rental prices on the net. A report released by search engine marketing specialists, Greenlight, shows that for October 2010, the site achieved 53 per cent of over 760,000 searches related to hiring a car.

This was not just domestically, but also world wide. Gareth Robinson, Carental.co.uk’s managing director said: “The latest Greenlight report highlights our online expertise, with our approach to search engine optimisation positioning us at the forefront of the car hire sector and allowing us to continually reach new audiences. Over the last year we have incorporated an enhanced social media marketing strategy, offering new and existing customers a quick and easy way of interacting with us, and this investment is now achieving demonstrable results.”

The latest figures back up Carrental.co.uk’s Highly Commended award at last year’s Travolution Awards in the category for Best Meta-search / Price Comparison. October’s figures are up by six percent on figures recorded by Greenlight for July 2010.

Robinson went on to say: “Securing our position as the most visible online car hire website reflects the success of our online strategy, and we will continue to develop and refine this over the coming months. Social media, in particular, is a rapidly growing area and we’re excited to be leading the way for the car hire sector in such an important field.”

Carrentals.co.uk allows customers to easily search the best prices across more than 50 independent sites and choose vehicles in over 10,000 locations around the world.