Carrentals, the leading car hire comparison site on the web, has released the results of a survey which reports that rates throughout the European Union (EU) have soared due to an increasing demand among consumers for car rentals. The average daily rental cost has increased by 30 per cent among the top 10 EU travel destinations, as compared to the rates in the same countries a year prior. Turkey saw the most significant increase, 76 per cent, and car hire consumers in that country must now pay a whopping £40.08 per day for car hire, on average.
Gareth Robinson, Carrentals managing director, said that the increase in rental costs is largely due to the inability of car hire companies to increase their fleet sizes to meet the consumer demand, as they cannot receive sufficient funding from banks. He went on to add that because of the small fleets, the prices over the past 12 months have become increasingly inflated in the most popular travel destinations in the EU.
In addition to Turkey, Spain and France have also seen a substantial increase in rental rates. Average daily rental in Spain is now at £33.19, up 40 per cent from last year, and £35.21 in France, an increase of 37 per cent from 2009.
