Greenlight announced that 1.4 million car hire internet searches were performed in April, with Avis and Budget showing a dramatic increase in search visibility. Greenlight, the leading independent specialist search engine optimisation (SEO) and pay-per-click (PPC) consulting firm in the UK, revealed the findings in its Car Hire April 2010 report.
During the study, Greenlight compiled data to classify the 356 most popular global destinations that Britons travel to, which amounted to 44 per cent of all car hire related searches. The company also profiled which search terms were used by consumers to book car hire companies, with Car Hire appearing 201,000 times, representing 14 per cent of the total.
Budget and Thrifty car hire companies saw a 13 per cent increase in natural search visibility, bringing both into the top 10 of the league table. The car hire giants had previously been ranked at 11 and 12, respectively. Greenlight found that CarHire3000 was the most visible advertiser in April, achieving 82 per cent of voice.
Avis also made strides in search engine returns, increasing its paid visibility by 44 per cent since January. The company leapt in ranking from 10 to three during the period. A few new car hire firms made gains in search engine success, including SunCar, which achieved a 25 per cent share of voice and finished at nine in the league table.