easyJet founder, Sir Stelios Haji-Ioannou, has formed a partnership with joint-founder of lastminute.com, Brent Hoberman, to launch a new car-sharing operation. At some point next year, the pair expects to launch a website on which private car owners will be able to advertise their vehicles and rent them out at times when they are not using them.
Customers will be able to use applications on their smart phones to book the vehicles, and it is claimed that the scheme will be much cheaper than traditional car hire. According to Sir Stelios, the venture could well prove to be the way that car ownership and car rental develops into the future in cities.
He explained that the scheme would make use of vehicles which are already under used, instead of having to deal with the cost of purchasing new cars and maintaining them before renting them out. He said that a car which was not being used was just dead capital which he aims to bring back to life.
easyCar currently operates in around 60 countries and has more than 3,500 rental outlets around the globe. The company made a £1 million profit over the last year. The new project will kick-off in the London area where 1,000 vehicles will be tested through the spring.
Mr Hoberman said that now was the time to initiate the operation as it is predicted that the economy in the UK is to get worse through 2012. The company said that the scheme was also greener than traditional car hire.

