Car hire giant Enterprise is continuing to move forward with its commitment to greener practices by pledging $150 million to improving existing locations and making sure new locations conform to its Enterprise Sustainable Construction Protocol. The green building standard is to be implemented over the coming five years and it is predicted that by the time it is complete, the company will be making savings on water and energy of some 35 per cent.
Enterprise Holdings’ director of corporate sustainability, Lee Broughton, said the company’s initiative will have a dramatic impact on thousands of existing locations as well as future projects. Currently, the car rental firm is concentrating on around 1,000 projects which include retrofitting plans and new locations.
There are seven areas Enterprise will be concentrating on as set out in its ESCP. These include using a range of sustainable materials in existing locations and new builds, improving the use of energy, undertaking better recycling practices and conserving water. Broughton said that Enterprise hoped that the investment would reap substantial returns.
Enterprise Rent-A-Car has already been awarded accolades for its green initiatives. Last summer, the firm’s new vehicle rental location at Chicago’s O’Hare Airport was given the silver certificate by LEED, an award set up by the Green Building Council. A call centre run by Enterprise, as well as the company’s fleet management headquarters, are also LEED-certified.
Enterprise is also involved in a number of other green initiatives including research into renewable fuels and a programme for offsetting the amount of carbon the firm puts into the atmosphere.