BMW has announced plans to introduce its car sharing programme to major cities across Europe. Currently the scheme is being run in Munich in partnership with car rental company Sixt. BMW has spread 300 1-Series models throughout the German city which can be hired by members of the scheme for around 25 pence per minute.
Those who register for the initiative with BMW dealers are able to use an application on their mobile phone to locate the nearest available vehicle. Once in the car, a PIN is entered and the car is activated. Payment for the journey is then taken from the driver’s credit card. Refuelling teams ensure that the cars always have a full tank and satellites track the cars’ positions.
Sales and marketing boss for BMW’s mobility services in Munich, Tony Douglas, said the success of the scheme meant that BMW and Sixt were looking to expand to Berlin. He added that BMW provided the cars and Sixt was in charge of running the customer database and logistics.
Among the other cities which could soon see the car sharing scheme are London, Birmingham and Manchester, according to Douglas. The car-maker has a £62 million fund for expanding its mobility services. As well as the car-sharing scheme, BMW has invested in My City Way based in New York.
Among the services offered is advice on the best route to take through the city. The scheme is due to come to London and will offer similar services under the title My London Way.