Travelodge will be teaming up with a number of pub companies including Marston’s, Greene King, JD Wetherspoon and Mitchells & Butlers as part of its intended £100 million expansion plan. The idea is to open new hotels next to existing pubs, or to build hotels and pubs together at brand new sites.
The joint-venture will be mutually beneficial, as guests are expected to gravitate towards hotels which have a pub offering food and drink, and the pubs will benefit from guests choosing to visit them for a meal. The intention is to open 36 new sites and it is estimated that by 2015, some 550 new jobs will have been created by the scheme.
The joint development will help reduce costs and mean that both establishments have access to shared facilities, such as car parking spaces. According to managing director for development at Travelodge, Paul Harvey, many pub companies are now focusing on development and, in most cases, they are concentrating on locations which correspond with the hotel chain.
Pubs have been struggling in recent years as customers are lured by supermarket offers on alcohol and choose to spend more time at home. Many have decided to concentrate on offering meals as a way of tempting people through the door. The British Beer and Pub Association estimates that around one billion meals a year are now being sold in the country’s establishments.
A number of companies have recently announced plans to open in leisure and retail parks where customers are more likely to want to sit down and enjoy a meal.